According to cognitive science, we have two kinds of thinking – fast and slow.

Fast thinking is based on your intuitions, its automatic. Fast thinking only works with ideas that are already in your mind. Fast thinking is unfriendly to new facts.

Slow thinking requires great thinking effort. Slow thinking system feels like it is in charge of your decisions. But it actually is not. Fast thinking is the one that runs your show.

In order to change yours or someone else’s fast thinking, we need to reframe situations. Frames are the stories we tell ourselves about how the world works. If you have a purist who consumes only organic, how to you reframe their situation? For me, explaining how sustainably grown is sometimes just as good as organic and connecting this to your food system perspective makes the most sense. Some farmers cannot afford to be certified or cannot get a crop unless they use IPM (Integrated Pest Management), are growing sustainably to the best of their ability. I want to support their efforts.

What do you think?