Narrating My Work - February 15, 2013
A colleague of mine, Steven Loomis, a great Instructional Designer, thinker and motivator, and I designed an online course for new adopters of the iPhone. BJC Healthcare made a decision last year to remove the Blackberry server, which meant all Blackberry users had to move to iPhones.
Steven and I were tasked with designing the content. It was his idea to add snarky humor. Including simple scenarios, getting a text while on a way to the meeting, was our attempt to introduce reluctant users into helpful tool.
Not all employees are eligible for a company-issued iPhone so we couldn't market this course like we usually do. To increase awareness, we decided to email everyone after they'd ordered their new iPhone with a direct link to the course. Every week, I sent an email and we received positive responses. I've been doing this for two weeks, in a month I'll see if it did increase enrollment.
Steven and I were tasked with designing the content. It was his idea to add snarky humor. Including simple scenarios, getting a text while on a way to the meeting, was our attempt to introduce reluctant users into helpful tool.
Not all employees are eligible for a company-issued iPhone so we couldn't market this course like we usually do. To increase awareness, we decided to email everyone after they'd ordered their new iPhone with a direct link to the course. Every week, I sent an email and we received positive responses. I've been doing this for two weeks, in a month I'll see if it did increase enrollment.