Highlights: Employee engagement had executive support at HP. HP wants their employees in their local store, interacting with customers, answering questions and highlighting products to provide a personal glimpse of HP. Engineers, mailroom clerks and network guys were all encouraged to take some time off at the site and go into their local Best Buy, Sams or Staples.

Challenges: Employees tend to prefer a cube to a sales floor. Being bombarded with pointed questions, complaints about products and little knowledge of new products thwarted many Demo Day volunteers’ trips to their local stores. We produced online training, promotional materials, enticing giveaways and time off of work to encourage employees to attend.