Our learning group began our social media directive by defining who we are and what we can do for our employees. It was important for us to look beyond the value that content creates but also how it gets consumed. Winnowing our posts down to a line or two, we delivered high value content regularly instead of sharing the same content as someone else We began with Facebook, posting testimonials from learners to attract more attendance to our classes. Delving into Pinterest was an off shoot to repurpose content already delivered elsewhere. Months before entering the public social media steam, we had developed a Learning Bursts site, sharing “bursts” of learning – snippets of knowledge. These were designed as cartoons or games, both looking to deliver “just in time” knowledge to gather on the go.
Many of our employees do not have access to social media sites through work computers. Intent that if we offered important information, they would visit our page/tweets on their own time when they were using social media, we went forward. Our numbers gained through the first 16 months of our presence, gaining percentages in the teens and a surge of 24% over a period of two months (October-December 2012).
Our first Facebook Post, starting our 3 year campaign.
Midway markers of Facebook campaign
Towards the end of our campaign, one of our final posts.