When our corporation replaced company owned Blackberries with iPhones, many employees were hesitant about the transition. Knowing this resistance, we created this online course with humor to entice adapters to give it a try. Weaving in stories of waiting for your teenager at the orthodontist and being able to text him in the exam chair or adding calendar invites from an email, were intended to encourage users to try it out. Using Siri as our guide, the iPhone iNtro course highlighted functionality and shortcuts.
Every employee received a personal invite to the course along with the iPhone. User response was favorable (~72%) and we modified the course to respond to IOS upgrades.